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Compare your strengths and weaknesses to your competition’s. Consider such things as location, size of resources, reputation, services, personnel, etc.

  • Strengths:
  • Weaknesses:

Current Market Share

  1. It is vital that you demonstrate an expert understanding of what your industry is all about.
  2. Where is your industry going?
  3. What is the current condition of your industry?
  4. Why are the current market distributions the way they are?
  5. What has your competition done to achieve their market share?
  6. What advertising media is most effectively used by your competition?

Trade Associations

Give a reference to all trade associations that cover your industry. Use material supplied by these organizations to support statements and assumptions you have made throughout your funding request.

List the trade associations that service your industry:


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