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Know your competition. They can help you, bury you, or may be your best exit strategy.

Complementary Products

Show that you have searched out all those companies who offer competitive or related products. Define those who offer complementary products in the same or similar industries. Explain how competitive relationships can be turned into joint ventures, strategic partnerships, buyouts, acquisitions, etc. in the future. Lenders or Investors take comfort in the fact that you have defined possible exit solutions if things don’t go as planned.

Who are your three major competitors?

Competitor #1 __________________________________________________
Address 1 __________________________________________________
Address 2 __________________________________________________
Years in Business ___________
Market Share ___________
Price/Strategy ___________
Product/Service ___________
Convenience ___________
Advantages/Disadvantages: __________________________________________________
cd __________________________________________________
cd __________________________________________________
Competitor #2 __________________________________________________
Address 1 __________________________________________________
Address 2 __________________________________________________
Years in Business ___________
Market Share ___________
Price/Strategy ___________
Product/Service ___________
Convenience ___________
Advantages/Disadvantages: __________________________________________________
cd __________________________________________________
cd __________________________________________________
Competitor #3 __________________________________________________
Address 1 __________________________________________________
Address 2 __________________________________________________
Years in Business ___________
Market Share ___________
Price/Strategy ___________
Product/Service ___________
Convenience ___________
Advantages/Disadvantages: __________________________________________________
cd __________________________________________________
cd __________________________________________________

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