TABLE OF CONTENTS
i. EVERY BUSINESS NEEDS CAPITAL i
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ii. A NOTE FROM THE AUTHOR ii
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iii. BUSINESS FUNDING – LESS THAN 3% FIND IT . . . WHY? iii
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I. PLAN FOR SUCCESS 1
cd Executive Summary, History, Stage, Structure . . .
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II. THE PLAYERS 3
cd Ownership, Management, Consultants . . .
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III. STRATEGIC POSITION 4
cd Nature of Market, Specific Niche . . .
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IV. MARKET STRATEGY 6
cd Market Penetration, Market Domination . . .
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V. SETTING GOALS 9
cd Every successful business has set goals . . .
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VI. COMPETITION 10
cd Why are you better, smarter, faster, cheaper . . .
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VII. THE AMOUNT REQUESTED AND USE OF FUNDS 12
cd Present a supported overview . . .
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VIII. THE TERMS 13
cd Know what you are looking for and can afford . . .
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IX. REPAYMENT PLAN 15
cd Massive sales, sell the business, go public . . .
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X. PRO FORMA FINANCIAL PROJECTIONS 16
cd Don’t do the math, you won’t get the money . . .
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XI. PREPARING YOUR PRESENTATION 29
cd The format and additional information . . .
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XII. TYPE OF CAPITAL DESIRED 30
cd Debt, equity, asset based, venture . . .
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XIII. FIND YOUR FUNDING SOURCE 34
cd BusinessFinance.com knows where the money is . . .
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XIV. NEGOTIATING YOUR DEAL 35
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XV. GETTING FUNDED ON YOUR OWN, A DIFFICULT TASK 36
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