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What are the reasons you consider your chosen media to be the most effective?

What features will you promote?

Applications ___________
Price ___________
Performance ___________
Delivery ___________
Reputation ___________
Service ___________
Exclusive ___________
Components ___________
Colors ___________
Sizes ___________
Uses ___________
Rugged ___________
Design ___________
Availability ___________
Installation ___________
Terms ___________
Workmanship ___________
Other, describe: cd

What rationale will you appeal to?

Accurate Performance ___________
Increased Profits ___________
Economy of Purchase ___________
Increased Production ___________
Durability ___________
Labor Saving ___________
Economy of Use ___________
Time Saving ___________
Simple Construction ___________
Simple Operation ___________
Ease of Repair ___________
Ease of Installation ___________
Space Saving ___________
Other, describe: cd

What buying motive hot buttons will you use?

Bigger Savings ___________
Increased Sales ___________
Greater Profits ___________
Reduced Cost ___________
Time Saved ___________
Prestige ___________

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