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If you don’t know where you are going and how you will get there, you are already lost.

Market Position

What kind of image do you have?

Inexpensive ___________
Exclusive ___________
Customer service oriented ___________
High quality ___________
Convenience ___________
Fast ___________

List the features you will emphasize:

What pricing strategy will you use?

% Markup on cost ___________
Competitive ___________
Below competition ___________
Premium price ___________
  • Are your prices in line with your image?
  • What profit margin percentage have you allowed for?
  • What customer services will you provide?
  • What are your sales/credit terms?

What advertising/promotion sources will you use?

Television ___________
Radio ___________
Direct mail ___________
Internet ___________
Search Engines ___________
Magazines ___________
Newspaper ___________
Personal contacts ___________
Trade associations ___________
Yellow Pages ___________
Other, describe: cd

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