If you don’t know where you are going and how you will get there, you are already lost.

Market Position

What kind of image do you have?

List the features you will emphasize:

What pricing strategy will you use?

• Are your prices in line with your image?
• What profit margin percentage have you allowed for?
• What customer services will you provide?
• What are your sales/credit terms?

What advertising/promotion sources will you use?

Television	___________
Radio	___________
Direct mail	___________
Internet	___________
Search Engines	___________
Magazines	___________
Newspaper	___________
Personal contacts	___________
Trade associations	___________
Yellow Pages	___________
Other, describe: