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Glossary Of Small Business Terms
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

G

GDP (Gross Domestic Product) – The most comprehensive single measure of aggregate economic output. Represents the market value of the total output of the goods and services produced by a nation’s economy.

GEOGRAPHIC TARGETING – Specializing in serving the needs of customers in a particular area, thus restricting advertising and other marketing efforts to that area.

GNP (Gross National Product) – A measure of a nation’s aggregate economic output. Since 1991 GDP, a slightly different calculation, has replaced GNP as a measure of U.S. economic output.

GOODWILL – An intangible asset of a business that relates to a favorable relationship with customers, and excess earning power.

GOPHER – Predecessor to the World Wide Web a text based version of our web site. There are many lists of valuable sources of information including Business Information Centers, SCORE, Small Business Development Centers, Small Business Investment Companies, and Veterans Affairs Officers.

GRANT – Money given to a business that does not need to be repaid.

GROSS DOMESTIC PRODUCT (GDP) – The most comprehensive single measure of aggregate economic output. Represents the market value of the total output of the goods and services produced by a nation’s economy.

GROSS NATIONAL PRODUCT (GNP) – A measure of a nation’s aggregate economic output. Since 1991 GDP, a slightly different calculation, has replaced GNP as a measure of U.S. economic output.

GUARANTEED LOAN – A loan made and serviced by a lending institution under agreement that a governmental agency will purchase the guaranteed portion if the borrower defaults.

GUARANTY – Promise by an individual or organization to repay a loan in the event of default.

 


 

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