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Does your business have what it takes to penetrate the market and what makes you think that? Below are some factors to consider as to why your business will be able to gain market penetration over your competition:

Greater Convenience ___________
Uniform Production ___________
Economy of Use ___________
Reduced Upkeep ___________
Continuous Output ___________
Leadership ___________
Ease of Use ___________
Reduced Inventory ___________
Low Operating Cost ___________
Simplicity ___________
Reduced Waste ___________
Long Life ___________
Other, describe: cd

What emotional responses can you use to your benefit?

Pride of Appearance ___________
Pride of Ownership ___________
Desire for Prestige ___________
Desire for Security ___________
Desire for Recognition ___________
Desire to Imitate ___________
Desire to be Unique ___________
Desire for Variety ___________
Fear ___________
Desire to Create ___________
Convenience ___________
Curiosity ___________
Simplicity ___________
Other, describe: cd

Initial Market Penetration

How long will it take?

What capital resources will be required to acquire the initial market share?


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