First learn to say NO. Now you’re ready to negotiate. Most entrepreneurs approach the issue of negotiating with great stress and anxiety. This leads directly to weak negotiations or becoming defensive about being asked too many questions. Either way, you lose! In order to avoid this happening to you, please go back to chapter eight "Terms" and make sure you have clearly defined what you are looking for before the negotiations begin. Then . . .
It is important than you not only know and believe in your plan but that you be able to articulation your ideas to others and that you have done the research to support your assumptions.
A skilled presentation will go a long way towards earning you the capital you desire. Make sure you practice your pitch on everyone who will listen before you pitch it the first time to investors or lenders.
For more on developing your 30 second elevator pitch and your 10 minute closing, get my book "The art and science of obtaining venture (or investment) capital". It details what must be in your pitch and close, how to have doors opened for you, and what mistakes not to make once you are inside. It is available at www.businessfinance.com
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