|IX. NETWORKING SECRETS THAT OPEN DOORS|
You can greatly increase your chances of success with some advance planning. First, scout out local networking organizations to determine which events you want to attend. Then ask organizers whether investors are attending the events, and make it your objective to meet those investors.
Be careful not to push too hard for information about attendees, though, as well-connected organizers tend to react by politely feigning ignorance. No organizer wants to get calls from investors that begin with "Why did you sic that nut job on me?"
It helps to decide how many investors you want to meet. With a number in mind you’ll work the room with more purpose. Try to get the names of at least three investors but not many more than five because to be effective you’ll need to follow up fast.
Not everyone is adept at striking up conversations with total strangers. But if you’re serious about networking to raise capital, you’ll have to. Don’t be shy, take responsibility for reaching out to potential investors and getting them to hear your story. At networking events, it’s perfectly acceptable to walk up to strangers and introduce yourself. But after you’ve gone over the basics, what brought you here, your thoughts on the speaker it’s time to take the conversation in a new direction by asking "What do you do?" it’s an important question, because the same question will come back to you just a few minutes later. And you’ve got to be able to respond with a memorable introduction of yourself. It should be short, no more than 15 seconds, which is ample time to get a compelling message across. For example: I’ve founded a company that I hope will change the face of publishing by producing mystery books that rely on Web-based content for clues. Now I’m looking for $5 million to put several titles into print.
Here are some networking tips:
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