7. Hand Out Free Gifts.
Also consider handing out specialty gifts to prospects and customers: free pens, scratchpads, mugs, T-shirts and other items printed with your company name, address, phone number and business slogan. To explore the range of gifts available, consult some of the "Advertising Specialties" firms listed in the Yellow Pages. Ask the reps to suggest gifts that have been used successfully in your industry and pay special attention to new, just-introduced items whose advanced design or technology may appeal strongly to your customers.
8. Use Coupons As An Advertising Vehicle.
If you decide to produce your own coupon, study samples around you to see how they’re written and designed to specify the product and trumpet the savings boldly and unequivocally. If you give your coupon an expiration date, which you should do to encourage prompt use, make sure it’s conspicuous.
9. Build Awareness Through Sweepstakes or Contests.
Then plan out your promotion step by step, from how customers will enter and how entries will be handled to whether you’ll award prizes below the grand-prize category. For example, will everyone win something just for entering?
Afterwards, generate publicity about the winners and display photocopies of all resulting news stories at your business.
10. Be Creative With Telephone-hold Marketing.
To find a company to produce your telephone-hold tape, check the Yellow Pages under "Telecommunications-Telephone Equipment, Services & Systems." Most firms provide everything you need produced tape, hookups and phone equipment for a monthly fee.
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