Does your business have what it takes to penetrate the market and what makes you think that? Below are some factors to consider as to why your business will be able to gain market penetration over your competition:
Greater Convenience
___________
Uniform Production
___________
Economy of Use
___________
Reduced Upkeep
___________
Continuous Output
___________
Leadership
___________
Ease of Use
___________
Reduced Inventory
___________
Low Operating Cost
___________
Simplicity
___________
Reduced Waste
___________
Long Life
___________
Other, describe:
What emotional responses can you use to your benefit?
Pride of Appearance
___________
Pride of Ownership
___________
Desire for Prestige
___________
Desire for Security
___________
Desire for Recognition
___________
Desire to Imitate
___________
Desire to be Unique
___________
Desire for Variety
___________
Fear
___________
Desire to Create
___________
Convenience
___________
Curiosity
___________
Simplicity
___________
Other, describe:
Initial Market Penetration
How long will it take?
What capital resources will be required to acquire the initial market share?
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