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Fledgling startup companies are often in search of a cash infusion via angel investor or venture capital. The problem is these types of funding are hard to come by for small businesses without much history. Many startups will try to follow conventional business wisdom to grow until they can attract and angel or VC. However, there times when sticking to traditional paths may not be the best way to obtain the desired financing.

Sometimes as a business is getting off the ground, there may be significant hurdles to overcome in order to grow. Conventional business strategy includes things like ‘bootstrapping,’ ‘focus,’ ‘reaching critical mass.’ And yet innovative paths can also achieve success at times as well. For example, a company may have a great idea but the technology to support that idea may not yet be widespread enough to allow the company develop quickly. In this case, letting the business take a slow path to growth, while still nurturing it and fine-tuning it as the mass technology evolves, can mean that the startup will be poised to explode into success at a future date.

Another instance where it might be wise to shun conventional wisdom is in the case of focus. Traditional strategies say you should devote all your energy to your new idea, with complete focus in order to get it to the customer and push the company to critical mass as quickly as possible. And yet, in some cases keeping your day job and let the idea and new company grow more organically can produce the desired results more effectively. Sometimes frantic focus can squash creative juices and lead to rash decisions that will drive venture capitalists and angel investors away rather than attracting them.

When you company has not yet taken off the way you hoped, be sure to examine both traditional business advice as well as more unconventional means.


Search for Small Business Loan Sources and receive your matched lender list
AND received FOUR free Business eBooks worth $39.95!
Search for Small Business Loan Sources