Search for Small Business Loan Sources and receive your matched lender list
AND received FOUR free Business eBooks worth $39.95!
Search for Small Business Loan Sources

Small business loans are a common way of securing working capital for many small businesses, but they are not the only way. Sometimes companies can generate the working capital they need from hosting special sale events or once-a-year promotions.

Entrepreneur.com recently interviewed a day spa company in Pennsylvania that creates a lot of business funding each year during its Black Friday “Buy One, Get One” sale. With the rush of sales on that one day, the spa is able to reinvest those profits into the business to keep it functioning well throughout the year. Here are some tips for running successful working-capital-generating promotions.

Get the Word Out
First you need an effective way of communicating your event to your loyal customers. One of the most effective ways is to collect email addresses from every new customer. That way you can keep people aware of your company’s happenings with quick and simple email blasts. If you don’t have an easy way to contact your customers, you will have to rely on marketing, but it will cost you much more.

Put a Time Limit On the Sale
Sales attract people because they know there is a limit to how long the items or services will be discounted. The Pennsylvania day spa, for example, only sells its special “Buy One, Get One Free” gift cards for two hours in the morning on the day after Thanksgiving. The promotion should not be so short that people don’t have enough to get in, but it should be short enough to make them feel like they will be missing out if they don’t take advantage of it.

Be Smart About Providing Your Service or Product
Make sure that your small business can handle the rush of traffic during the sale. If your business works with products, you’ll have to have extra inventory on hand to accommodate the influx of activity. If you sell services, its best to stipulate when and how the promotional services can be scheduled so that your company can complete the work in an orderly time frame.

If you need working business capital but are not sure if a bank loan is the right thing just yet, look to your own company’s resources. With the help of special sales you may be able to generate the funds you need for daily operations.


Search for Small Business Loan Sources and receive your matched lender list
AND received FOUR free Business eBooks worth $39.95!
Search for Small Business Loan Sources