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One of the best new ways to raising business funding is through crowdfunding. With online platforms like Kickstarter, IndieGoGo and GoFundMe, going straight to the public for working capital has never been easier. Of course to successfully raise money on a crowdfunding platform, there are several essential steps to be taken even before you post your business idea.

In order to make sure your product or service will be a big hit on a crowdfunding site, you need to test the market. A great way to do this is by creating a fake website for your business that introduces potential customers to your product or service. You start with just a few pages: the main page should be a sales marketing piece with links every so often to learn more. When people click to learn more they go to a page that describes the product in detail. And the final page takes them to a page where they can click ‘Buy.’ When they click on that button, it will tell them that the product is out of stock, but the point is to use each of these pages in connection with Google Analytics to determine how many people are getting through the whole site and actually wanting to buy your product or service. You can keep altering the website until you feel there is enough demand for your idea to move to the crowdfunding stage.

Another way to prepare for a productive business funding round on a crowdfunding website is to first build a target demographic on Facebook. That means looking for potential customers among those that are familiar with crowdfunding. By using keywords like ‘Kickstarter’ and ‘crowdfunding’ on Facebook, you can be much more effective in marketing to those who are likely to contribute to your business funding.

And finally, when you are ready to post your offering on a crowdfunding website, it is extremely important to create a knockout title and image to introduce your idea and hook potential investors. That first impression is key to getting people to click through to your video, which should also be full of ‘wow factor.’ It doesn’t have to be high-budget to be powerful; it just needs to make your point with pizazz. Make sure it clearly describes what market problem your product is solving.

With a few well-researched steps, you can be on your way to a fully-funded crowdfunding campaign that will give your business the working capital it needs to blast off.


Search for Small Business Loan Sources and receive your matched lender list
AND received FOUR free Business eBooks worth $39.95!
Search for Small Business Loan Sources