When it comes to financing, most startup companies start with bootstrapping – using personal funds as well as petitioning friends and family to ‘donate’ to the new firm. After that they often turn to commercial lenders to secure a small business loan. In these days when loans are still hard to come by, there may be another option out there: equity investments. Equity investments are money contributed by investors in exchange for equity or share in the company’s stock. The investors do […]