Finding ways to continually please your customers and increase your profits are at the heart of most businesses. Creating more working capital and beefing up business funding are also high on the priority list. One strategy to boost sales and revenue many companies overlook is the art of ‘up-selling’ and its sister ‘cross-selling.’ Up-selling means asking a customer to buy something more or better than they originally intended to (think: you planned to buy a condo but your agent convinced […]